THE INFLUENCE OF PEER TO PEER LENDING FINTECH ON MSME PERFORMANCE IN MEDAN CITY
SHERLY, DEVONA STEFANI, RUTH DEVITASARI, YUNITA LOJOK (2022) THE INFLUENCE OF PEER TO PEER LENDING FINTECH ON MSME PERFORMANCE IN MEDAN CITY , SKRIPSI, UNIVERSITAS PRIMA INDONESIA
ABSTRAK
This study aims to determine whether Financial Technology Peer to Peer Lending has an effect on the performance of MSMEs in Medan City. The population and samples were taken using a quota sampling technique. The method of data collection is done by the questionnaire method. Then use IBM SPSS to process all the data obtained from the questionnaire. The results of the simple regression were analyzed to conclude that Fintech Peer to Peer Lending has no significant effect on the productivity, marketing, and profitability performance of MSMEs.
JURNAL
| KATEGORI JURNAL | Jurnal Internasional |
|---|---|
| TAHUN JURNAL | 2022 |
| VOLUME JURNAL | 6 |
| NOMOR JURNAL | 2 |
| NAMA PENERBIT | American Journal of Humanities and Social Sciences Research |
| NOMOR ISSN/ISBN | 2378703X |
| LAMAN PENERBIT (URL) | https://www.ajhssr.com/ |
| LAMAN ARTIKEL (URL) | https://www.ajhssr.com/the-influence-of-peer-to-peer-lending-fintech-on-msme-performance-in-medan-city/ |