PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA PT. SALIM IVOMAS PRATAMA, TBK LUBUK PAKAM

LIDWINA AGI KAKANA KABAN, EKO ANDIKA HUTASOIT, TUTI ELISABETH HUTAURUK (2019) PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA PT. SALIM IVOMAS PRATAMA, TBK LUBUK PAKAM , SKRIPSI, UNIVERSITAS PRIMA INDONESIA

ABSTRAK

Price and Promotion has a very important purpose in attracting customers and it should be noticed by the company. The customer's decision will be a factor highly preferred, especially on corporate profits in the long term to help address a greater responsibility in the future. This research was conducted at PT. Salim Primary Ivomas Lubuk pakam with the amount of samples taken in this study of 100 people. Using quantitative research methods. Simultaneously addressing research results that Price and Promotion of positive and significant influence on purchasing decisions (35.676 > 2.36) with a significant level of 0.000 > 0.10. Partially price effect has tcount 4.647 and ttable value of 1.29034, the value of t> t table (promosi positive and significant effect on the purchase decisionstcount>ttable(5,313>1.29034)withsignificantvalue 0.000>0.10.

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