PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI COCA COLA TERHADAP KEPUASAN MAHASISWA FAKULTAS HUKUM UNIVERSITAS PRIMA INDONESIA

ANDRE, WILLIAM PAULUS, BELLA AGUSTRI LEO, GRASSELLA HUTASOIT, HENDRO WIJAYA (2021) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI COCA COLA TERHADAP KEPUASAN MAHASISWA FAKULTAS HUKUM UNIVERSITAS PRIMA INDONESIA , SKRIPSI, UNIVERSITAS PRIMA INDONESIA

ABSTRAK

This research was conducted at Prima Indonesia . The purpose of this study was to examine and analyze the effect of product quality,  price and promotion of coca cola on student satisfaction at the faculty of law,  University of Prima . Satisfaction has decreased due to a decrease in prodeuct quality, price and promotions that are not optimal, the research method uses quantitative. The population is 250 students and the sample is 150 students,  the sampling technique used in random sampling. The result of the calculation of partial hypothesis testing product quality has a positive a significant effect and particially price has the positive an significat effect on student satisfaction  of the faculty of , Univesrity of Prima Indonesia.

JURNAL