PENGARUH PRESEPSI KEMUDAHAN,KUALITAS PELAYANAN,DAN PROMO CASHBACK OVO TERHADAP KEPUASAN KONSUMEN PADA MAHASISWA FAKULTAS EKONOMI UNPRI
RANIA THABITA BR. SEBAYANG, VIVI ACELA BR SEMBIRING, LUKAS KODRAT ARDOMAN BALI, KEVIN IRVING EDWARD NADAPDAP (2022) PENGARUH PRESEPSI KEMUDAHAN,KUALITAS PELAYANAN,DAN PROMO CASHBACK OVO TERHADAP KEPUASAN KONSUMEN PADA MAHASISWA FAKULTAS EKONOMI UNPRI , SKRIPSI, UNIVERSITAS PRIMA INDONESIA
ABSTRAK
Pengaruh Presepsi Kemudahan, Kualitas Pelayanan, dan Promo Cashback OVO Terhadap Kepuasan Konsumen Pada Mahasiswa Fakultas Ekonomi UNPRI
Rania tabita br sebayang),Winda Sri Astuti Doloksaribu),Vivi Acela br Sembiring), Lukas Kodrat Ardoman Bali), Kevin Irving Edward Nadapdap) Program Studi Manajemen, Fakultas Ekonomi Universitas Prima Indonesia Medan
e-mail: raniatabita00icloud.com
ABSTRACT
This research aims to find out how the effect of The Convenience Perception, Cashback Promo, and Quality of Service on Customer Satisfaction in College Students of Universitas Prima Indonesia. This study used the SPSS application. In this study, the population used at Universitas Prima Indonesia was 93 college students. The method used in this research is a quantitative approach. The results of this study variable Ease Perception have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5.223. Cashback Promo variables have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5,922. Service Quality variables have a positive and significant effect on Customer Satisfaction with a significance of 0.000 and thitung 5,678. Variables of Ease, Completion, and Quality of Service Precepts simultaneously affect Customer Satisfaction.
Keywords: Perceived ease, Cashback Promotion, Quality of Service, Customer Satisfaction.
JURNAL
| KATEGORI JURNAL | Jurnal Nasional Terakreditasi |
|---|---|
| TAHUN JURNAL | 2022 |
| VOLUME JURNAL | 9 |
| NOMOR JURNAL | 1 |
| NAMA PENERBIT | https://ejournal.seaninstitute.or.id/index.php/Ekonomi |
| NOMOR ISSN/ISBN | 23016280 |
| LAMAN PENERBIT (URL) | https://ejournal.seaninstitute.or.id/index.php/Ekonomi |
| LAMAN ARTIKEL (URL) | https://ejournal.seaninstitute.or.id/index.php/Ekonomi/article/view/412 |