PENGARUH HARGA, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT. JNE CABANG MEDAN

DITA AMELIA, KARINA R , NUEL SIMATUPANG, BASTIAN JOVIAL CHRIST SINURAYA, RAHMAT (2021) PENGARUH HARGA, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT. JNE CABANG MEDAN , SKRIPSI, UNIVERSITAS PRIMA INDONESIA

ABSTRAK

The purpose of this research is to investigate the influence of price, brand image, service quality on customer satisfaction. The study was conducted at customers PT. JNE Cabang Medan. This type of research is explanatory research with quantitative approach. The population in the research are all customers of PT. JNE Cabang Medan. This research use 100 people as samples wich are chosen by purposive sampling and use quesionnaire as data collection methods. The research also use descriptive statistical analysis and multiple regression analysis. The data is processed using the IBM SPSS (Statistical Product and Service Solutions) program version 25.0. Based on the results of the analysis, it is concluded that significant influence between price, brand image and service quality on customer satisfaction partially and simultaneously (together).

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